Texas Porch
Economy Stories & local character

Amarillo Is a Regional Hub With a Diverse Economy

Potter County had about 117,000 people as of 2019. Amarillo is the county seat. The city also spreads into Randall County next door. The local economy runs on energy, farming, and cattle. Making and processing food also plays a big role.

Retail sales in Potter County run in the billions each year. That makes Amarillo the main place to shop and find services for the whole region. You can look up population and economic data through the Texas Almanac at texasalmanac.com.

Content last revised 2026-07-11

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