Amarillo Is a Regional Hub With a Diverse Economy
The 2020 Census counted 118,525 people in Potter County and 200,393 in Amarillo. Amarillo is the county seat, but the city also crosses into Randall County. An Amarillo mailing address does not always mean Potter County.
Amarillo works as a regional center, not a one-industry town. Its job base includes factories, defense work, food plants, shipping and distribution, health care, ranching, and schools. Cattle and energy remain part of the picture, but they share it with a much wider set of work.
Content last revised 2026-07-11